Social Media Guide for Real Estate Agents

Increase Your Leads with Our Social Media Guide for Real Estate Agents

Social media is a powerful tool, and in the hands of a resourceful real estate agent, it can result in more leads and sales. In fact, the National Association of Realtors (NAR) discovered that,

It’s safe to say that if you’re not using social media to promote your real estate business and listings, then you’re missing out. Don’t let the competition edge you out just because they’re using social media, and you’re not. Jump into the social media world with our handy guide and get started outselling the other agents fast.

Platforms You Should UseImage of real estate agents using social media to grow business

The first step we’ll help you figure out in our social media guide is what platform to use. It can be pretty overwhelming considering how many social media platforms there are, but agents typically stick to two main platforms.

The most used social media platform is Facebook according to the NAR, topping out at 97 percent of agents using it to their advantage. If that’s not enough to convince you to jump onto Facebook, then consider that Facebook had over 2.6 billion monthly active users in the first quarter of 2020. LinkedIn follows as the second most used platform at 59 percent of agents using the platform for their business. Agents also used Instagram (39 percent) and Twitter (33 percent) in lesser amounts.

If you don’t want to miss out on any sales opportunities, then try different platforms and see what works best for you. You may find that your clientele likes Instagram better than Facebook, but only time and tests will tell.

What You Should Include in Your Profile

The next thing you’ll want to do is build out your profiles on each platform you choose to use. You need to include information that will make it easy for potential clients to get in contact with you and ask about listings or representation. Be sure to include the following in each profile:

  • Business Phone Number and Email
  • Hours of Operation
  • Service Area
  • Website Link
  • Professional Photo
  • Experience
  • Description

When creating any of your profiles, be sure to balance personal touches with professionalism. Prospective clients want to feel a connection to you, but they also want to feel confident in your abilities to represent them as an agent.

Communicate Effectively

It’s not enough to create a profile on Facebook and Instagram and walk away. You need to communicate with your followers and engage with them by communicating and posting (more on posting later). When your followers send you a direct message or leave a question on a post, it’s extremely important to respond.

Opening this dialogue with your followers quickly and with the right information will show them you’re an expert and that you’re a top-notch agent who cares. Answer their questions, thank them for their reviews, apologize for any mishaps, and be ready to help them in the buying process when they reach out to hire you as their agent. Just remember to be prompt and respectful in all dialogue because what happens online stays online forever.

Types of Posts to Generate Interest

Lastly, you’ll need to create wonderful posts for your followers to see and engage with. You want posts that will grab attention and make clients call you immediately so they can get their next dream home. But what should you post? Try out some of the below post ideas, and remember that varying the posts will keep your followers interested.

  • Listings
  • Open Houses
  • Helpful real estate articles
  • Market trends
  • Pictures and videos
  • Community events/posts surrounding a home you’re selling
  • Success stories
  • Questions/Surveys
  • Reviews

Social media doesn’t have to be a drain on your time and resources – it can be the best tool you have in your toolbox to bring in leads and make sales. Start building your profiles today, and for more real estate agents tips and guides,  follow TitlePlus on Facebook today!