5 Loan Officer Marketing Strategies
5 Loan Officer Marketing Strategies for Success
Marketing can be difficult for every industry, but loan officers have it particularly rough because of their extremely specific clientele. You may be wondering then how exactly you can reach more clients and sign more loans. At TitlePlus, we aim to support our partners in the industry, so we’ve provided five loan officer marketing strategies to help them succeed in growing their business.
One of the easiest and most cost-effective methods of loan officer marketing is networking. The aim with networking is to make connections with individuals who can help you obtain more business and vice versa.
Every time you go out and network, you are building mutually-beneficial relationships that will result in referrals and more business. Don’t just rely on friends and family either – reach out to other professionals, join business groups, and attend conferences to build out your networking circle. With every individual, be sure to talk about how each of you can help the other out and what type of clientele you are looking for – the more information you give, the better leads you’ll get.
Use Email Marketing
According to an email marketing study, email marketing produces $44 dollars in revenue for every $1 dollar spent. Contacting current and potential clients via email can be a great marketing strategy for loan officers to increase the number of loans you provide.
Consistent emails in a well-thought-out campaign will keep you top of mind with existing clients who may want to refinance. The emails can also help you gain new clients when your existing ones share and forward your emails to friends and family who are looking for a lender. This targeted loan officer marketing strategy can be used to reach new clients or existing clients to sell services and provide information.
Have a Professional Online Presence
While networking and referrals are powerful marketing strategies, so is having a professional online presence. From a professional website with up-to-date content and design to social media profiles with regular posts, an expansive and complete presence will help keep you relevant. It will also help clients find you online for the services you provide and show them that you mean business.
Partner with Other Professionals
Birds of a feather flock together, or at least that’s how the old saying goes – and that should be true for the real estate industry as well. There are a lot of individuals in different professions that go into making a sale. The real estate agent, title search professional, loan officer, and interior designers all have a part in making a sale go through. With that in mind, you should use those connections to not only get more business for yourself but also pass on business to others.
Complementary professionals in an industry can help each other out by partnering and recommending clients to each other as they go through the process. This will not only keep business flowing but provide a seamless experience for the client.
Sponsor an Event or Support Local
Another way to get your name out in the community and market yourself is to sponsor an event or support other local businesses. Local events provide recognition to their sponsors in the form of announcements, banners, and print advertising.
In addition, many small businesses are happy to display business cards and promote other local businesses when they return the favor. Sponsoring an event and supporting local businesses is a great way to increase your visibility and gain additional business.
When you are looking to reach more clients and sign more loans, you can start by marketing yourself or your business with these simple loan officer marketing strategies. When you’re looking to partner with other professionals in the industry, contact TitlePlus at 225-709-3500. We help support many loan officers with information, leads, and more.